Competitive Advantage Case Study

India as an Attractive Destination for Electronics Manufacturing: Competitive Advantages and Competitive Pressures

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Abstract:
Up until 2003, India was considered as a laggard in attracting global electronics equipment manufacturers to set up their base in the country. However, since 2004 the situation was fast changing with the entry of several manufacturers. Many industry experts attributed this change to the competitive advantages enjoyed by the country. But critics discounted the prospects of India developing into a huge base for electronics equipment manufacturers, owing to the competitive pressures it faced.

Pedagogical Objectives:

• To discuss the competitive advantages and pressures faced by Indian electronics manufacturing industry

Keywords : Electronics equipments manufacturers, Competitive advantages, Competitive pressures, Government and Business Environment Case Study,Mobile electronics manufacturers, Contract manufacturers, Component makers, Chip manufacturing facilities, Manufacturers’, Association for Information Technology (MAIT), Electronics manufacturing services (EMS), Special economic zones, Original equipment manufacturers, Favourable business conditions